We offer ecommerce website Design & Development using widely used MAGENTO framework. Our ecommerce content management system gives you full control. We offer solutions for every budget. We Ecommerce Website design to focus only on providing user with a clear messaging and strong calls to action to push them to take action. Our pages load very quickly, user interfaces are intuitively designed to provide for a easy and smooth navigation and the checkout is very fast and hassle free.
Our ecommerce websites are based on the following guidelines:
Set clear goals on every page
Each page of your website should have a clear purpose. For example, your homepage’s goal is to entice users to click through to your categories, or better yet, straight through to a product. On a product page, your objective is to provide the user with all the information necessary to convince them to make a purchase and make it very simple and easy to add an item to the shopping cart. Your shopping cart page’s purpose is to initiate the first step of the checkout process by clicking on “Checkout”. You get the idea. Keep this in mind when planning out the various types of pages on your ecommerce website.
Get users to come
Back Look for ways to get users to regularly come back. One great example is Threadless.com, which brings users back to its website through regular emails that go out announcing the arrival of new t-shirt designs. Another way they accomplish this is to allow users to get notified when a sold-out size is back in stock. Look for opportunities to bring users back to your website wherever possible. Ideally, the more a visitor visits your website, the more likely they are to make a purchase.
Create easy points of contact
Break down the wall between you and your customers to a minimum.
Clearly display contact information
Display your contact information visibly for your customers.
Create a checkout process that makes it effortless for your visitors to get their products.
Remember you’re not alone
Most people shop online by visiting a multitude of websites when searching for a particular product. They will eventually narrow down their choices to one.
Beware of your pricing
Make sure it is not higher than your competitor’s for the same product(s).
Be fully secure
Will keep your site secured using VeriSign
Keep the design of the website as clutter-free as possible.
Visible Shopping Cart Design
A shopping cart that remains visible throughout the stay so that users are re-assured of what exactly they have in their cart and how much it costs.
Clear Navigation Paths
Give users a clear idea of where they are within your website structure. Breadcrumb links are one good way as well as having dropdown menus which demonstrate the structure of the website.
Each page where an action is required of a user, such as a product detail page, should have a strong call-to-action, which incites the user to take the next step toward accomplishing the goal of the page. This may be “Add to Cart”, “Checkout”, or most importantly, “Submit Payment”.
It’s your colors, your layout, or style guidelines, keep a consistent image across your website so as to avoid confusing your visitors.
Create a checkout process that is as simple as can be.
Search and Auto-Complete
Give users the flexibility of searching for products that they are interested in. If the search bar suggests results, that will help you sell more by sending traffic to those specific products or categories rather than displaying a general search results page.
Sorting, Filtering, and Viewing
All Allow your customers to customize their ecommerce experience. Give them the ability to arrange your category pages as they please; to sort using various criteria like prices, popularity, a-z, etc.
For fear of having to wait for another page to load, many customers may not want to click through to view your product pages. Instead, using a quick preview on category pages will provide them with the information they need to decide if they want the product without having to click through to the product page.
When a customer visits a particular product page, he or she demonstrates an interest in that type of product. Why not show them other products that either compliment the product being looked at or solve similar problems?
Give your customers quick and easy ways to share your product pages with friends and colleagues. Although it is very easy to do this manually, it increases the chances that someone will share a product with a friend if there is an easy-to-use button to do so.
Extensive product details can make the difference between almost making a sale and an actual sale. If a customer cannot find all the information they are looking for regarding a product, they may feel too uncertain about completing their purchase. It is very important to provide all of the information that you have on your products in a clean, concise manner.
Dynamic Shopping Cart
When a visitor adds an item to your shopping cart, rather than taking them straight to the shopping cart, display your shopping cart on the page in a small window that dynamically populates with the product(s) the customer is adding. This way the user experience is smooth and the customer is assured that their products have been added to the cart.
Save for Later
Many visitors may add a number of items to their shopping cart without having the intention of actually completing their purchase. Rather than forcing your customers to make the black and white choice of deleting a product from the cart or buying it, allow them instead to save it for later.
Do not use a flat rate or a single rate for shipping.
Clicking the final “Submit Payment” button for many customers can be a stressful moment. Calm their nerves by not only displaying a payment confirmation page, but also sending an email confirming reception of their payment and containing next steps that they should expect.
Once an order has shipped, provide your customers with tracking information so they can feel at ease during the shipment of their order.
As the administrator of your website, you should have a place where you can review all pertinent information regarding your the performance of your website. The dashboard should be customizable and offer summary information regarding various aspects of the website: out of stock items, information requests, sales figures, and ecommerce performance metrics.
You may have a team to work on your website, which means you should be able to give each team member a certain amount of administrative control. You should be able to decide what sections of your CMS each team member can edit or view.
META Data Control
Ability to control your meta data is crucial when trying to get your website to rank well for various relevant keywords in search engines. You should be able to customize the title tag of every page on your website as well as easily create rules for types of pages to handle title tag creation. For example, you would not want to have to write the page title of each and every product on your website, especially if you have thousands of products. Instead, creating rules for each product will help you optimize a large number of product pages all at once.
A robots.txt file allows you to limit what content search engine crawlers get access to. Your content management system should allow you to upload a robots.txt and also be able to edit it if need be.
A sitemap.xml file tells search engines of all the pages on your website, to ensure that those pages get crawled.
Tracking Code Addition and Editing
Whether its your Google Analytics code or Google Website Optimizer, you should have the ability to easily add and update tracking code on various pages. This will compress testing timelines by skipping the need for a web developer each time work is required.
Each of your categories, subcategories, and products should be easily editable through your ecommerce back-end. That includes updating of product colors, sizes, descriptions, etc. and the ability to specify which categories/subcategories to feature on the home page or menu.
Whether you have integrated with a 3rd party system or not, you should have a comprehensive understanding of the status of sales on the website, shipping orders, and customer information.